Pure Glow Expands with New Airbrush Tanning Franchise in Phoenix
Boston, MA – Pure Glow, a leader in organic airbrush tanning, is thrilled to welcome Kelli Caires as its inaugural franchisee, marking a significant step in the brand's nationwide growth strategy. Kelli Caires is set to launch three Pure Glow outlets in Phoenix and Scottsdale, with the premiere location opening in Phoenix, Arizona by the end of summer.
Before joining Pure Glow, Kelli garnered extensive experience with renowned firms like Starbucks and Apple, honing skills in customer service, leadership, and operations. Her most recent roles include Director of Franchise Operations at Drybar and Heyday, where she played a pivotal role in Drybar's expansion.
Kelli Caires states, “I’ve always been driven by an entrepreneurial spirit. After getting to know Pure Glow and its founder, Lauren, I was convinced we were an ideal match. Pure Glow stands out as more than just an airbrush tanning brand – it's a commitment to superior customer experiences, ensuring clients leave feeling uplifted.”
Kelli's leadership approach emphasizes mentorship, support, and clear communication. She aims to cultivate a dedicated team that embodies Pure Glow's mission and vision, while also educating her community about the risks of unsafe tanning practices and offering a healthier alternative.
Lauren Rampello Becotte, Founder and Chief Creative Officer of Pure Glow, expressed excitement about Kelli joining as a franchise partner. “Kelli perfectly embodies Pure Glow’s values with her deep passion for the beauty industry and her commitment to extraordinary customer service. Her positive demeanor and extensive franchising experience leave us confident in her success as our first franchisee.”
One of the unique aspects of airbrush tanning is the lack of licensing requirements for service providers, simplifying entry into the franchise. Pure Glow offers a franchise model that balances work-life while focusing on franchisee and customer contentment.
Caires remarks on her decision to join Pure Glow: “Having managed franchise beauty businesses, I’m impressed by how Pure Glow has addressed common industry challenges. The brand’s efficient space utilization, aesthetic appeal, and no requirement for specialist licensing present a unique opportunity. I was drawn to Lauren’s vision and leadership, reminiscent of my early days at Drybar.”
Pure Glow is on the lookout for franchisees passionate about health and wellness, aiming to make clients feel their best. Opening a Pure Glow studio involves an investment ranging from $335,700 to $661,850.