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Own a Pure Glow Spray Tan Franchise

THE FUTURE IS RADIANT

Own a
Pure Glow

ABOUT

Pure Glow is an airbrush tanning studio reinventing what it means
to go sunless.

Pure Glow Tanning Studio

WHY PURE GLOW

We’re changing the perception of sunless tanning one studio at a time, leading the charge in a rapidly growing category. Our clients are obsessed with the Pure Glow experience, the custom application, and the game-changing results. This is your opportunity to be a part of the best in glow.

THE PURE GLOW DIFFERENCE

Unparalleled


Formula
Innovation

Elevated Design

Experience

Unrivaled


Hospitality

Organic, Non-Toxic

Ingredients

$1.4B → $1.8B

Sunnless tanning was globally estimated at $1.4B in 2020,

and is projected to reach $1.8B by 2026.

Mess-free

Stick-free

THE BACK STORY

Lauren Rampello Becotte, Pure Glow’s Founder and CEO, immersed herself in the sunless tanning industry for the past 15 years. She spent a decade developing a premium sunless tanning formula alongside a cosmetic chemist. The result was a melanin-activating formula unlike any other on the market. A formula that gave clients the most natural tan without the sun damage, the smell, the mess — or any of the hassle. 

streak-free

smell-free

THE TEAM

Lauren has assembled an impressive team that includes the people who launched franchising for Drybar and Heyday Skincare. Their commitment is strengthened by their participation as investors.

WHY FRANCHISE

Want to be a leader


in sunless tanning innovation?

Pure Glow is reinventing a healthier way to tan. Our innovation has created the most compelling franchise opportunity across all beauty service categories.

Our Advantages in Beauty Services:

Pure Glow Franchise Info

Our Advantages in Beauty Services:

Fewer Employees

While most beauty franchises struggle with keeping and maintaining a large team, your typical Pure Glow will only need 6–8 full-time and part-time employees.

Lower Investment

Investments in the spa category often exceed $1 million. Our investment range of $335,700-$661,850 is indicative of an efficient use of space while delivering an unmatched experience.

Expansive Recruiting Options

Unlike other beauty service franchises, there isn’t a licensing requirement to perform our services. You can recruit from beauty enthusiasts across the board.

Organic Tanning Business Opportunity through Pure Glow

Focus

Most beauty franchises offer multiple services that confuse the employees and clients. At Pure Glow, we’ve found amazing efficiencies with operations and marketing when your brand focuses on one service.

Employee’s Earning Potential

A fully utilized employee will make more per hour at a Pure Glow than at any other beauty service provider (massage, hair, lashes, you name it).

Peak Service Times

Unlike most beauty service brands, Pure Glow is busiest during the weekdays which provides a better work-life balance for you and your team.

SUPPORT

We’re here for you
every step of the way.

We offer support from pre- to post-opening, making sure each location is set up for success.

Selecting Your Pure Glow Spray Tan Location

The Location

We walk you through site selection and lease negotiation until you find the perfect space and the ink is dry.

Designing Your Pure Glow Spray Tan Studio

The Buildout

We guide you through space planning, design, and construction project management.

Training on Airbrush Tanning Application

The Training

We provide hands-on training for 1-3 members of your team at our Boston flagship, and pre-opening training at your new studio.

Marketing Your Pure Glow Spray Tan Franchise

The Marketing

Our proven sales strategy is yours to implement. We support you with training, access to templates, creative assets, and more.

Rave reviews.

Pure Glow Supported My Growth

and learning in the industry and provided me with a great opportunity to connect with customers in meaningful ways.

profile

– Lindsey B., Employee

No One Does It Better.

As a seasoned sunless tanner,I have yet to try a tan that goes on as evenly and fades as beautifully as Pure Glow.

profile

– Courtney H., Client

Amazing Team, Dedicated Clientele.

I am excited for where Pure Glow is headed, and look forward to being an integral part of the company’s growth.

profile

– Kayla M., Employee

Pure Glow Supported My Growth

and learning in the industry and provided me with a great opportunity to connect with customers in meaningful ways.

profile

– Lindsey B., Employee

No One Does It Better.

As a seasoned sunless tanner,I have yet to try a tan that goes on as evenly and fades as beautifully as Pure Glow.

profile

– Courtney H., Client

Amazing Team, Dedicated Clientele.

I am excited for where Pure Glow is headed, and look forward to being an integral part of the company’s growth.

profile

– Kayla M., Employee

START UP AND ON-GOING COSTS

Let’s talk numbers.

You can be up and running with a Pure Glow studio for as little as $335K, depending on the market, the size of the space, and the buildout.

Estimated Total Investment

$335,700-$661,850

Initial Franchise Fee

$35,000

Royalty

7%

Brand Development Fee

1%
Start a Pure Glow Airbrush Tan Franchise

FAQs

There’s no question too small.

Answers to the most commonly asked questions about franchising with us.

Franchising News

Additional Resources

Pure Glow's Path to Expansion
franchise

Pure Glow's Path to Expansion: The Transformative Strategies of Hot Dish Advertising

Pure Glow is poised to redefine the organic sunless tanning industry with its ambitious national expansion plans. In this strategic endeavor, they've partnered with Hot Dish Advertising, renowned f...

Read more
Lauren Becotte of Pure Glow
franchise

Lauren Rampello Becotte and Pure Glow featured as the next big Beauty Franchise in Franchise Times

In a recent article by Franchise Times, Pure Glow was featured for its ambitious move into franchising within the spray tan franchise space, following a significant $1.4 million seed funding. The s...

Read more
Pure Glow Sunless Tanning Franchise
franchise

Revolutionizing Sunless Tanning Franchise: Lauren Rampello Becotte's Visionary Journey on Modrn Business Podcast

In the recent episode of the Modrn Business podcast, Lauren Rampello Becotte, Founder & CEO of Pure Glow, delves into the burgeoning world of sunless tanning within the franchising space. 

Read more

Disclosures

This website and the franchise sales information on this website do not constitute an offer to sell a franchise. This website is for informational purposes only. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (“FDD”). Moreover, certain states require that we register the FDD in those states before offering to sell a franchise. The communications on this website are not directed to the residents of any of those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.