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Own a Pure Glow Spray Tan Franchise

THE FUTURE IS RADIANT

Own a
Pure Glow

ABOUT

Pure Glow is an airbrush tanning studio reinventing what it means
to go sunless.

Pure Glow Tanning Studio

WHY PURE GLOW

We’re changing the perception of a tanning salon franchise one studio at a time, leading the charge in a rapidly growing category. Our clients are obsessed with the Pure Glow experience, the custom application, and the game-changing results. This is your opportunity to be a part of the best in glow.

THE PURE GLOW DIFFERENCE

Clients Love


Our Formulation

Elevated Design

Experience

Unrivaled


Hospitality

Organic, Non-Toxic

Ingredients

$1.4B → $1.8B

Sunnless tanning was globally estimated at $1.4B in 2020,

and is projected to reach $1.8B by 2026.

Mess-free

Stick-free

THE BACK STORY

Lauren Rampello Becotte, Pure Glow’s Founder and CEO, immersed herself in the sunless tanning industry for the past 15 years. She spent years navigating the unregulated cosmetic industry in search of safer ingredients and better results. She partnered with a distributor who was compelled by her passion, to create a clean, skin nourishing formula that put our health first. This exclusive and proprietary formula gives clients the most natural tan without the sun damage, the smell, the mess — or any of the hassle.

streak-free

smell-free

THE TEAM

Lauren has assembled an impressive team that includes the people who launched the beauty franchises of Drybar and Heyday Skincare. Their commitment is strengthened by their participation as investors in this tanning franchise.

WHY FRANCHISE

Want to be a leader


in sunless tanning innovation?

Pure Glow is reinventing a healthier way to tan. Our innovation has created the most compelling beauty franchise opportunity across all beauty franchises in the U.S.

Our Advantages in Cosmetic Franchises:

Pure Glow Franchise Info

Our Advantages in Cosmetic Franchises:

Fewer Employees

While most beauty franchises struggle with keeping and maintaining a large team, your typical Pure Glow will only need 6–8 full-time and part-time employees.

Lower Investment

Investments in the franchise beauty category often exceed $1 million. Our investment range of $435,200-$711,350 is indicative of an efficient use of space while delivering an unmatched experience.

Expansive Recruiting Options

Unlike other beauty franchises, there isn’t a licensing requirement to perform our services. You can recruit from beauty enthusiasts across the board to launch this cosmetic franchise.

Organic Tanning Business Opportunity through Pure Glow

Focus

Most beauty franchises in the U.S. offer multiple services that confuse the employees and clients. At Pure Glow, we’ve found amazing efficiencies with operations and marketing when your brand focuses on one service.

Employee’s Earning Potential

A fully utilized employee will make more per hour at a Pure Glow than at any other beauty service provider (massage, hair, lashes, you name it).

Peak Service Times

Unlike most beauty franchise brands, Pure Glow is busiest during the weekdays which provides a better work-life balance for you and your team.

SUPPORT

We’re here for you
 every step of the way.

We offer support from pre- to post-opening, making sure your tanning franchise is set up for success.

Selecting Your Pure Glow Spray Tan Location

The Location

We walk you through site selection and lease negotiation until you find the perfect space and the ink is dry.

Designing Your Pure Glow Spray Tan Studio

The Buildout

We guide you through space planning, design, and construction project management.

Training on Airbrush Tanning Application

The Training

We provide hands-on training for 1-3 members of your team at our Boston flagship, and pre-opening training at your new studio.

Marketing Your Pure Glow Spray Tan Franchise

The Marketing

Our proven sales strategy is yours to implement. We support you with training, access to templates, creative assets, and more.

Rave reviews.

Pure Glow Supported My Growth

and learning in the industry and provided me with a great opportunity to connect with customers in meaningful ways.

profile

– Lindsey B., Employee

No One Does It Better.

As a seasoned sunless tanner,I have yet to try a tan that goes on as evenly and fades as beautifully as Pure Glow.

profile

– Courtney H., Client

Amazing Team, Dedicated Clientele.

I am excited for where Pure Glow is headed, and look forward to being an integral part of the company’s growth.

profile

– Kayla M., Employee

Pure Glow Supported My Growth

and learning in the industry and provided me with a great opportunity to connect with customers in meaningful ways.

profile

– Lindsey B., Employee

No One Does It Better.

As a seasoned sunless tanner,I have yet to try a tan that goes on as evenly and fades as beautifully as Pure Glow.

profile

– Courtney H., Client

Amazing Team, Dedicated Clientele.

I am excited for where Pure Glow is headed, and look forward to being an integral part of the company’s growth.

profile

– Kayla M., Employee

START UP AND ON-GOING COSTS

Let’s talk numbers.

You can be up and running with a Pure Glow studio for as little as $435K, depending on the market, the size of the space, and the buildout.

Estimated Total Investment

$435,200-$711,350

Initial Franchise Fee

$42,500

Royalty

7%

Brand Development Fee

1%
Start a Pure Glow Airbrush Tan Franchise

FAQs

There’s no question too small.

Answers to the most commonly asked questions about franchising with us.

Franchising News

Additional Resources

Pure Glow Charlotte
franchise

Pure Glow is Poised for Big Opportunities in Charlotte

Discover why Pure Glow's sunless tanning franchise is perfect for Charlotte entrepreneurs. Learn about its simplified operations, minimal licensing, and market potential.

Read more
Pure Glow Atlanta
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Why Pure Glow is the Next Big Thing in Beauty Franchise for Atlanta Entrepreneurs

Discover why Pure Glow's airbrush tanning franchise is a prime opportunity for Atlanta entrepreneurs in the beauty industry. Learn about its simplified operations and market potential.

Read more
Lauren on Emerging Franchise Brands
franchise

Emerging Franchise Brands Podcast

Discover the entrepreneurial journey of Lauren Rampello Becotte, founder of Pure Glow, in the latest episode of the Emerging Franchise Brands Podcast. Learn how she revolutionized the beauty indust...

Read more

Disclosures

This website and the franchise sales information on this website do not constitute an offer to sell a franchise. This website is for informational purposes only. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (“FDD”). Moreover, certain states require that we register the FDD in those states before offering to sell a franchise. The communications on this website are not directed to the residents of any of those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.