Pure Glow Expands to Cleveland

A Mother-Daughter Duo Bringing Health-Conscious Tanning to Ohio

We’re excited to announce that Pure Glow is making its way to Cleveland, Ohio with the opening of our first studio in the area! This new location will be run by the talented mother-daughter team Hannah Johnston and Maripat Pacino. Their backgrounds, experience, and passion for beauty services make them ideal partners to lead Pure Glow’s expansion into this thriving market.

With Ohio ranking among the highest states in searches for “spray tan near me,” Cleveland is primed for a sunless tanning experience that focuses on health and quality. Hannah and Maripat are confident that Pure Glow will be just as popular here as their previous venture with Drybar, which has already become a local hit. Cleveland residents will soon be able to experience a high-end, organic tanning solution that keeps their skin safe and glowing, all thanks to the efforts of this powerhouse duo.

Hannah Johnston: Leading Pure Glow Cleveland

At the forefront of Pure Glow Cleveland is Hannah Johnston, who will be handling the day-to-day operations of the studio. Hannah, a young entrepreneur and dedicated mother, is no stranger to building a beauty brand from the ground up. “I’m excited to see where Pure Glow goes,” Hannah shares. “Being a part of something with so much potential is truly inspiring, especially when it’s about creating a better life for my family.”

Hannah’s unique superpower, as she describes it, is “being a young mom.” She explains, “Some might see it as a downfall, but it gives me an adaptable, growth-oriented mindset. I’m used to managing unexpected challenges with grace, which I think will help me lead Pure Glow Cleveland with passion and resilience.” Her ability to balance family, business, and ambition sets her apart, and she is eager to make Pure Glow Cleveland a standout experience for clients.

A Unique Beauty Service for a Thriving Market

For Hannah, Pure Glow represents a breakthrough in the beauty industry—particularly in a state like Ohio, where spray tanning demand is high. “There’s nothing like this in Cleveland,” she notes, comparing it to the early days of launching Drybar. “We saw an opportunity with Drybar, and Cleveland embraced it fully. Now, with Pure Glow, we’re bringing a healthier, more luxurious tanning option that I know the community will love.”

What excites Hannah most about Pure Glow is the brand’s approach to solving typical challenges in the beauty industry. Pure Glow simplifies operations by removing licensing requirements for staff, making it easier to recruit and train a team focused on delivering quality service. “Finding reliable, skilled beauty professionals can be challenging,” Hannah explains. “Pure Glow’s model removes that barrier, letting us concentrate on client experience, safety, and quality without the staffing issues that other beauty businesses often face.”

The Perfect Local Connection: Maripat Pacino’s Franchise Expertise

Hannah’s business partner and mother, Maripat Pacino, is no stranger to the demands of a thriving franchise. With years of experience as a beauty service franchisee, Maripat understands the importance of brand consistency, quality service, and operational efficiency. Her role will provide essential guidance and support as the Cleveland location establishes itself.

Maripat’s insight into the Cleveland market, along with Hannah’s hands-on leadership, provides Pure Glow with a powerful advantage. “There’s a reason Cleveland residents have embraced our current beauty businesses,” Maripat shares. “We know the trends, we’re deeply connected in the community, and we understand what resonates with clients here. With Pure Glow, we’re excited to offer something truly new and beneficial.”

A Word from Pure Glow’s Founder

Lauren Rampello Becotte, Pure Glow’s founder, is thrilled to have Hannah and Maripat leading the Cleveland franchise. “We believe that Pure Glow should be led by local community leaders who know their markets well,” Lauren explains. “Hannah and Maripat are incredibly well-connected in Cleveland, and that community insight is essential as we grow. Their experience and commitment to client care make them the perfect team to represent Pure Glow in Ohio.”

Lauren’s approach to franchising has always focused on selecting partners who can bring a personal touch to their markets. Hannah and Maripat’s ties to the community and their established reputation make them ideal ambassadors for the Pure Glow brand.

Setting a New Standard in Health-Conscious Tanning

As Pure Glow expands, Hannah and Maripat are poised to redefine the tanning experience in Cleveland. Their studio will offer organic, non-toxic tanning options in a beautiful, spa-like environment. For Cleveland residents, this means a premium, skin-safe option that’s in line with Pure Glow’s commitment to health-conscious beauty.

Their experience with Drybar has equipped them with valuable skills that will benefit Pure Glow Cleveland. “We’ve learned what it takes to create an inviting, memorable client experience,” Hannah explains. “With Pure Glow, we’re taking it a step further by providing a service that’s not only luxurious but also health-conscious. We’re excited to be at the forefront of this movement in Cleveland.”

Looking Ahead: A Healthier Glow for Cleveland

Pure Glow’s arrival in Cleveland is just the beginning of a mission to bring safe, beautiful tanning to communities nationwide. As the franchise grows, potential franchisees can look to Hannah and Maripat’s success as an example of the business’s viability and community appeal.

Hannah, Maripat, and the Pure Glow team look forward to welcoming Cleveland residents and helping them discover a healthier way to glow. For more information about Pure Glow’s franchise opportunities, visit our Franchise Development page.