Lauren Rampello Becotte and Pure Glow featured as the next big Beauty Franchise in Franchise Times
In a recent article by Franchise Times, Pure Glow was featured for its ambitious move into franchising within the spray tan franchise space, following a significant $1.4 million seed funding. The strategic step marks a new chapter for Pure Glow, where it has already established a strong presence in Massachusetts with two locations and another in the pipeline.
Nearly a decade ago, Lauren Rampello Becotte, the founder of Pure Glow, recognized a gap in the sunless tanning market. Her quest for a natural-looking, organic sunless tanning option led to the birth of Pure Glow. This desire to offer a quality alternative to the often splotchy or orange-toned tans prevalent in the industry has been the driving force behind the brand's rapid growth.
Pure Glow's formula stands out in the market for its non-toxic, smell-free qualities, and its ability to last longer than typical spray tans. The airbrush tan reacts with the skin’s melanin, mimicking a natural tan and lasting eight to ten days, compared to the usual two or three days for most sunless tans.
Sean Bock, an investor in Pure Glow and the brand’s chief development officer, has been instrumental in steering the company towards becoming a national brand. His experience in franchising with Drybar and skincare company Heyday has been invaluable. Bock emphasizes the importance of happy employees in delivering great client experiences, a philosophy that has guided his approach in previous roles and now with Pure Glow.
The brand aims to use the seed funding to elevate marketing efforts, create a new design prototype, and recruit internal team members. For Bock, the focus is not just on expanding into numerous markets but on the quality of franchise partners.
This move into franchising is a significant step for Pure Glow, as it seeks to redefine the sunless tanning industry and offer a healthier, more natural alternative nationwide. The brand's focus on quality, customer service, and a unique product offering positions it well for success in the competitive beauty franchise market.