Signature Rapid™ Sets a New Benchmark for Professional Sunless Tanning

Innovation has always been the foundation of Pure Glow. From day one, our brand was built to lead the professional airbrush tanning space, not follow it. With the national launch of Signature Rapid™, Pure Glow is doing exactly that once again.

Signature Rapid™ is the first professional airbrush tanning solution to introduce melanin activating technology, paired with the fastest professional rinse times currently available. This is not a reformulation or a trend-driven update. It is the result of nearly four years of research, testing, and refinement designed to give Pure Glow franchise owners a meaningful competitive advantage.

Why Signature Rapid™ Matters for Franchise Growth

Signature Rapid™ is the first professional sunless tanning solution across airbrush, booth, and self-tanning categories to support the skin’s natural melanin production. This process mirrors the body’s biological response to UV exposure, without UV risk.

The result is color that adapts more naturally to each client’s skin tone. That personalization is increasingly important as consumers become more educated about ingredients, skin health, and realistic results.

This technology is powered by Pure Glow’s proprietary Pure Radiance Complex™, developed exclusively for the brand and unavailable outside the franchise system.

For franchise owners, this creates a clear point of differentiation that cannot be replicated by independent studios or competing brands.

Faster Rinse Times Without Sacrificing Results

Signature Rapid™ allows clients to rinse in as little as one to three and a half hours, depending on their desired depth of color. After rinsing, clients can return to their normal routines, including workouts, skincare, and makeup.

While the rinse window is shorter, the tan continues developing over the next six to seven hours. The end result is the same rich, even color clients expect from Pure Glow, delivered on a timeline that fits modern schedules.

This flexibility supports higher client satisfaction, stronger retention, and increased appointment volume for studio owners.

Exclusive to Pure Glow Studios

Signature Rapid™ is a proprietary solution available only at Pure Glow studios. It is not sold to independent professionals, mobile tanners, or competing franchise systems.

Pure Glow will continue offering the award-winning Original Signature™ solution alongside Signature Rapid™, giving clients the freedom to choose based on lifestyle and preference. For franchise owners, this dual-solution offering supports upsell opportunities while maintaining client trust and transparency.

Signature Rapid™ is offered as a $10 premium upgrade per service, consistent with professional industry pricing. Packages and memberships continue to provide built-in value for frequent clients.

A Strategic Advantage in a Crowded Market

Rapid rinse solutions are not new, but melanin activating technology at the professional level is. This launch positions Pure Glow at the front of product innovation in sunless tanning and reinforces the brand’s commitment to skin-first formulation, performance, and consistency across all locations.

For franchise partners, Signature Rapid™ is more than a product launch. It is a growth tool that supports higher ticket averages, stronger brand differentiation, and long-term market leadership.

If you are exploring franchise ownership with a brand that leads through innovation, not imitation, now is the time to learn more.

Visit the Pure Glow Franchise page to explore ownership opportunities, investment details, and what sets Pure Glow apart in the professional sunless tanning space.