Pure Glow to Open in Historic Downtown Birmingham, Michigan

Pure Glow, the pioneering airbrush tanning franchise, is excited to announce that franchise partner Erinn Moss has signed a lease for her first Pure Glow studio, located at 282 West Maple Rd, Birmingham, MI. This highly anticipated location marks an exciting expansion for both Pure Glow and Erinn’s beauty business portfolio.

Scheduled to open in early 2025, the Birmingham Pure Glow studio will provide a luxurious airbrush tanning experience to residents of this bustling downtown area, known for its thriving retail scene, restaurants, and vibrant parks. The studio will be designed by Heitler-Houstoun, a firm renowned for its work on high-end beauty spaces. Following the rave reviews received for Pure Glow’s recent Seaport opening in Boston, Phoenix, and Dallas, clients can expect a similarly stunning aesthetic in Birmingham that elevates your typical spray tan to redefine what an airbrush tanning studio should look and feel like.

“We’re thrilled to bring Pure Glow to downtown Birmingham,” said Erinn Moss, franchise partner. “The Birmingham community has embraced our Drybar location, and I’m excited to offer an equally premium airbrush tanning service just steps away. With Pure Glow’s cutting-edge design and commitment to quality, we’re going to provide an unparalleled experience for our clients.”

The new location will employ approximately 10-12 beauty service providers, offering a mix of full-time and part-time opportunities for local talent in the beauty industry.

Pure Glow is uniquely positioned at the intersection of health and beauty, offering a healthy alternative to achieving the perfect glowing tan. Unlike traditional tanning methods, Pure Glow uses an exclusive, proprietary formula that delivers a flawless tan without the harmful effects of UV exposure. Since its inception, Pure Glow has performed over 70,000 services, a testament to the demand for high-quality spray tans. As the brand continues to expand, its mission remains clear: to provide a safe and healthy option for those looking to achieve that sun-kissed glow.

The city of Birmingham is home to nearly 300 retailers, creating a vibrant business district that caters to both residents and visitors. Nestled among upscale boutiques, fine dining, and public parks, Pure Glow’s newest studio will perfectly complement the neighborhood’s dedication to beauty and self-care services.

With Pure Glow continuing its expansion nationwide, the Birmingham location marks a significant milestone as the brand strengthens its presence in Michigan and prepares for additional openings in other major U.S. cities. Since announcing Pure Glow’s franchise offering in November 2023, Pure Glow has brought on board seven new franchise partners who all have previous experience in the beauty industry. By the summer of 2025, Pure Glow will have locations open in Phoenix (AZ), Dallas (TX), Detroit (MI), Chestnut Hill (MA), Milwaukee (WI), Nashville (TN), and Sarasota (FL).

For more information about Pure Glow near Detroit, MI in Birmingham, visit pureglow.com/birmingham

For more information about franchising opportunities, visit pureglow.com/franchise