Pure Glow Expands to Dallas with a New Studio Opening this December

Pure Glow is thrilled to unveil its first airbrush tanning studio in Texas with the upcoming launch of its Dallas location at Mockingbird Station. The location is set to open on December 27th.  This exciting milestone marks a new chapter in the brand's growth, bringing its signature airbrush tanning experience to the heart of Dallas.

Known for its proprietary tanning solutions and spa-inspired design, Pure Glow offers a luxurious and health-conscious alternative to traditional tanning methods. The Dallas studio will deliver a seamless, fragrance-free, and organic tanning process that provides a radiant, natural glow—without the risks of UV exposure.

To celebrate this opening, Pure Glow Dallas is offering a special promotion: a package of five tanning sessions for $189 (a regular value of $275), giving new clients a chance to experience premium tanning services at a reduced price.

Shannon Williams, a Dallas-based beauty industry veteran and franchise owner of the new studio, shared her enthusiasm for the launch: “Dallas is an incredible fit for Pure Glow’s modern approach to airbrush tanning. We’re combining beauty, wellness, and sophistication, and I’m confident that this elevated experience will resonate with the community.”

Shannon is no stranger to innovative beauty concepts, having introduced Drybar to the Dallas-Fort Worth area in 2011. With seven Drybar locations under her belt, she is excited to bring the Pure Glow experience to her hometown.

Designed with relaxation in mind, the new studio reflects Pure Glow’s signature aesthetic, a collaboration with the renowned New York design firm Heitler Houstoun. The goal: to create a tranquil, spa-like environment that redefines tanning as a self-care ritual.

Founded by Lauren Rampello Becotte, Pure Glow continues to lead the airbrush tanning industry with a focus on organic ingredients and health-conscious beauty. Dallas is the third major market for Pure Glow, with plans to expand to cities like Detroit and Nashville in 2025.

Ready to experience Pure Glow for yourself? Book your first appointment at the Dallas location today. Interested in becoming part of the Pure Glow family? Visit our franchise page to learn more.