Mess-free
Stick-free
and learning in the industry and provided me with a great opportunity to connect with customers in meaningful ways.
THE FUTURE IS RADIANT
Own a Pure Glow
ABOUT
Pure Glow is an airbrush tanning studio reinventing what it means to go sunless.
WHY PURE GLOW
We’re changing the perception of a tanning salon franchise one studio at a time, leading the charge in a rapidly growing category. Our clients are obsessed with the Pure Glow experience, the custom application, and the game-changing results. This is your opportunity to be a part of the best in glow.
THE PURE GLOW DIFFERENCE
Clients Love
Our Formulation
Elevated Design
Experience
Unrivaled
Hospitality
Organic, Non-Toxic
Ingredients
$1.4B → $1.8B
Sunless tanning was globally estimated at $1.4B in 2020,
and is projected to reach $1.8B by 2026.
THE BACK STORY
Lauren Rampello Becotte, Pure Glow’s Founder and CEO, immersed herself in the sunless tanning industry for the past 15 years. She spent years navigating the unregulated cosmetic industry in search of safer ingredients and better results. She partnered with a distributor who was compelled by her passion, to create a clean, skin nourishing formula that put our health first. This exclusive and proprietary formula gives clients the most natural tan without the sun damage, the smell, the mess — or any of the hassle.
streak-free
smell-free
THE TEAM
Lauren has assembled an impressive team that includes the people who launched the beauty franchises of Drybar and Heyday Skincare. Their commitment is strengthened by their participation as investors in this tanning franchise.
WHY FRANCHISE
Want to be a leader
in sunless tanning innovation?
Pure Glow is reinventing a healthier way to tan. Our innovation has created the most compelling beauty franchise opportunity across all beauty franchises in the U.S.
Our Advantages in Cosmetic Franchises:
Our Advantages in Cosmetic Franchises:
Fewer Employees
While most beauty franchises struggle with keeping and maintaining a large team, your typical Pure Glow will only need 6–8 full-time and part-time employees.
Lower Investment
Investments in the franchise beauty category often exceed $1 million. Our investment range of $435,200-$711,350 is indicative of an efficient use of space while delivering an unmatched experience.
Expansive Recruiting Options
Unlike other beauty franchises, there isn’t a licensing requirement to perform our services. You can recruit from beauty enthusiasts across the board to launch this cosmetic franchise.
Focus
Most beauty franchises in the U.S. offer multiple services that confuse the employees and clients. At Pure Glow, we’ve found amazing efficiencies with operations and marketing when your brand focuses on one service.
Employee’s Earning Potential
A fully utilized employee will make more per hour at a Pure Glow than at any other beauty service provider (massage, hair, lashes, you name it).
Peak Service Times
Unlike most beauty franchise brands, Pure Glow is busiest during the weekdays which provides a better work-life balance for you and your team.
SUPPORT
We’re here for you every step of the way.
We offer support from pre- to post-opening, making sure your tanning franchise is set up for success.
The Location
We walk you through site selection and lease negotiation until you find the perfect space and the ink is dry.
The Buildout
We guide you through space planning, design, and construction project management.
The Training
We provide hands-on training for 1-3 members of your team at our Boston flagship, and pre-opening training at your new studio.
The Marketing
Our proven sales strategy is yours to implement. We support you with training, access to templates, creative assets, and more.
Rave reviews.
Pure Glow Supported My Growth
– Lindsey B., Employee
No One Does It Better.
As a seasoned sunless tanner,I have yet to try a tan that goes on as evenly and fades as beautifully as Pure Glow.
– Courtney H., Client
Amazing Team, Dedicated Clientele.
I am excited for where Pure Glow is headed, and look forward to being an integral part of the company’s growth.
– Kayla M., Employee
Pure Glow Supported My Growth
and learning in the industry and provided me with a great opportunity to connect with customers in meaningful ways.
– Lindsey B., Employee
No One Does It Better.
As a seasoned sunless tanner,I have yet to try a tan that goes on as evenly and fades as beautifully as Pure Glow.
– Courtney H., Client
Amazing Team, Dedicated Clientele.
I am excited for where Pure Glow is headed, and look forward to being an integral part of the company’s growth.
– Kayla M., Employee
START UP AND ON-GOING COSTS
Let’s talk numbers.
You can be up and running with a Pure Glow studio for as little as $435K, depending on the market, the size of the space, and the buildout.
Estimated Total Investment
$435,200-$711,350Initial Franchise Fee
$42,500Royalty
7%Brand Development Fee
1%
FAQs
There’s no question too small.
Answers to the most commonly asked questions about franchising with us.
The total investment will range from $435,200 to $711,350. Specific details of these costs are listed within our Franchise Disclosure Document (“FDD”).
Pure Glow cannot guarantee your success, however we do offer a proven concept and an excellent franchise support system. Income from each Pure Glow location varies based on many variables, including market size, demographics and franchisees ability to manage the day to day operations and finances of their individual locations. Our FDD does provide our financial performance for our two Boston locations in 2023. For more details on our Back Bay financial performance, please visit our helpful blog post.
The franchise fee is $42,500 per studio.
Seven percent (7%) of your sales.
An additional one percent (1%) fee is collected to specifically build the Pure Glow brand nationally.
Ten years, with two five year renewal options.
The traditional studio size is approximately 800-1,200 square feet.
On average, it will take about 8-12 months depending on how quickly you identify the right location.
Yes, but franchisees are limited to purchasing up to five (5) locations. Unless you have multi-unit management experience, we strongly recommend that you work within the studio for your first opening to understand how the business operates.
A typical Pure Glow studio will operate with 6-8 employees. Most of those employees will be part-time.
Unless you are a current multi-unit franchisee in the beauty industry, we firmly believe that our franchise partners should work within the studio for at least the first six months to thoroughly understand the operations and client needs of your local community. After six months, it is our expectation that you will be able to build and manage a team so that you can step outside the studio to drive local store marketing and create brand awareness within your community.
We require a liquid capital minimum of $150,000 and net worth of $400,000.
Franchising News
Additional Resources
franchise
Pure Glow Expands to Cleveland
Pure Glow is thrilled to bring its health-conscious tanning experience to Cleveland with the opening of a new studio led by mother-daughter team Hannah Johnston and Maripat Pacino. With their exper...
Read more
franchise
Pure Glow’s Phoenix Grand Opening
Pure Glow celebrates its first franchise milestone in Phoenix with the grand opening of its studio located at 3170 East Camelback Road. This new location sets the stage for Pure Glow’s health-consc...
Read more
franchise
Why Do Clients Love Pure Glow?
Discover why Pure Glow stands out in airbrush tanning. From organic ingredients and a non-sticky finish to a luxurious experience, clients rave about our natural results. Learn what makes Pure Glow...
Read moreDisclosures
This website and the franchise sales information on this website do not constitute an offer to sell a franchise. This website is for informational purposes only. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (“FDD”). Moreover, certain states require that we register the FDD in those states before offering to sell a franchise. The communications on this website are not directed to the residents of any of those states. We will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.